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Marketing transformation boosts automotive steel sales
2024-12-17
Marketing transformation boosts automotive steel sales

Since the beginning of this year, our company has actively changed its marketing thinking from the traditional product-centered to user-centered. By directly serving users and guiding user needs, we have built a new user relationship, created value for users with technology and services, and effectively improved the industry competitiveness and brand influence of automotive plates. In the first 10 months of this year, the sales volume of automotive steel increased by 4.58% year-on-year. Among them, the sales volume of OEMs increased by 100,400 tons year-on-year, an increase of 49.20%, and the sales volume of automotive outer plates increased by 51,400 tons year-on-year, an increase of 78.10%.